I'm Nicole Lee and this. is. me.

Growing up in the beautiful, tropical and metropolitan island-city state of Singapore, I was taught to value success, perfection and excellence through the outcomes of my studies, social status, and career. I went to good schools, spent more than a decade in a top private bank, became a mom, then took a leap of faith to join a fintech startup, which completely changed my life.

In the second half of 2024, I quit my job without a job for the first time in my life. Now, after a deep transformational journey that began two years ago, I’ve come to realize that there is so much more, and perhaps so much less to life than I could ever imagine. That there is so little to what we know, yet so much we can expand into when we start to awaken and believe in ourselves.

I started You Never Know because it represents all of me - my past, present and future - and what I believe life on earth is truly about. You never know what life can bring, where different roads and people can lead you to, and the alternate realities we can create for ourselves that are different from the beliefs we were taught to perceive as truths, as permanent.

This is why I’m here. To choose in this present moment to rewrite my story, live life more authentically, inspire others to thrive, share my experiences with those who need it, and explore new opportunities and pathways that resonate most with me.

Because for the first time in my life, despite everything that life has thrown at me, I know that there is a much deeper purpose to everything that I've been through - even as I am still finding my way. To know what it feels like for you, to speak my truth, and to help you find yours too - regardless of your generation, gender, or goals.

Wherever you are in the world, thank you so much for coming with me on my journey, and letting me into a small part of yours too. We are all part of, and one with this vast and infinite universe. And I believe that each and every person can truly begin to live, love and be, if we allow ourselves to connect back to our hearts, and remember who we truly are.

Just like you, I'm on that journey too. And it is one that I believe is worth living. You got this.

Love, Nicole